Friday, October 12, 2012

Welcome Back Keywords Meta Tag For News Websites

On 19-Sept-2012, Google has announced the brand new Meta tag called the “news_keyword”. The purpose behind news_keywords meta tag is to “empower news writers to express their stories freely while helping Google News to properly understand and classify that content so that it’s discoverable by our wide audience of users” according to Rudy Galfi, Google News Product Manager. The Google News blog  states that it will be an additional way for Google Crawlers to categorize an article for Search Engine and Google News.
News_keywords metatag code looks like:
<meta name=”news_keywords” content=”World Cup, Brazil 2014, Spain vs Netherlands” >
News keywords or each phrase must be separated by commas and you can add up to ten phrases for a given article. Here all keywords empower same value. For instance, it’s nothing like first keyword are given more value all keywords are given equal value. The Google blog explains the development Similar in spirit to the plain keywords metatag, the news_keywords metatag lets publishers specify a collection of terms that apply to a news article. These words don’t need to appear anywhere within the headline or body text. 
Quick Few Tips to implement news_keywords Meta tag:
  • Commas are used to separate keywords and this is the only punctuation allowed in this field.
  • All keyword empower same value.
  • Keywords can be used to clarify between like terms. This is possibly the most useful feature of the new tag; publishers can notify Google when an article is not relevant to a similar topic.
  • Each article you can add up to ten phrases.

For more information on the news_keyword tag, see Google’s Help article on the topic.

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