Friday, July 20, 2012

Building Your Shopping Website by Hiring an SEO Expert

Building Your Shopping Website by Hiring an SEO Expert
Building Your Shopping Website by Hiring an SEO Expert
Online shopping Websites almost rely on search engines for their sales. Lots of shopping websites exist today if you want to edge over big competitors your website should have unique features that attract the attention of the user and they visit your website.Search Engine Optimization (SEO) follows the same strategy to make your website display on the top search results of Google, Yahoo and Bing. SEO Experthas the potential to generate accurate leads to your shopping website. If your website is Search Engine Friendly then you can get maximum walk-ins which increase your sales. SEO Professionals are highly experienced and their dedication towards various activities of promotion helps in driving traffic to the website.
It’s a recognizable fact that Google first page gets the maximum clicks so to be one of them Hiring SEOExpert is the best option. SEO services will give you organic traffic and will make your position stable in Search Engine Result Pages. It not only brings ranking and traffic but also to create brand awareness. Online Shopping website should have unique content, product descriptions, tags, and good navigation, proper images optimization included in your website to be search engine friendly and distinctive from others. Hiring SEO which works on these factors to make your website user friendly and once your website gained SERP then you have lots of visitor coming.
SEO works on:
  • Optimize your product pages which includes content, head Tags, keyword research etc. which makes easy for engine crawler to crawl your pages.
  • Shopping Websites contain lots of heavy images,videos which increases page load time so SEO works here to maintain the page load time.
  • Creating internal links for the website helps a lot in increasing sales globally and locally.
  • Hiring SEO makes you aware of your website problems and technical issues.
If your website is optimized you can boost high ROI which is the main factor for growth of the online business. An efficient and effective SEO can result in increased sales and profits for your website. A specifically designed shopping website for your products can make your website stand out further than the rest. Giving in the hands of SEO Expert your website can get Great usability, great design and an excellent visitor.

The importance of .htaccess | Using .htaccess Rewrite Rules | .htaccess Example

The importance of .htaccess | Using .htaccess Rewrite Rules | .htaccess Example
.htaccess Rewrite Rules
Hypertext Access, commonly abbreviated to .htaccess is a configuration file for use on web servers like Apache Server. It is used to control the directory it is placed in and all the subdirectories under it. This file indicates which users of groups of users can be allowed to access to the files which are placed in that directory. Htaccess file has the capability to restrict access to some folders or subfolders on the internet through its password protection. This file also enables to block or allow certain IP address access. It commands over the server and guide the server as how to react and behave in certain situations. This file is created in notepad or text editor, after creation it is placed in the Root Directory of the Web Server.
Through .htaccess we can:
  1. Password Protection: If we want a specific area or folder to be protected and want only certain people can access it then with .htaccess file you are safely protected.
  2. 301 Redirect: By redirection we refer to direct visitor from one web page to another within the websiteIt is considered the most effective and search friendly way to redirect pages, URLs, etc. If we have moved our webpage content then with .htaccess file we can redirect users from old links to new webpage content links.
  3. Block Users: We can block various bots with .htaccess file like we can keep spammers, users not to access the certain area of the website. This is used to avoid unwanted visitors to access the website area where only specific people can have access to the website.
  4. Custom 404 Pages: Through customized error page creation we can make visitor provided with the search friendly message instead of “not found” error message. Here we can define error pages to maintain communication with the visitor.
Properties of .htaccess
  • An .htaccess file is a hidden file like any other beginning with a dot. They are called dot files.
  • It must be a plain text file created in notepad or text editor.
  • An .htaccess applies server directories to a directory and all subdirectories.
  • An .htaccess is not the name of the file, it is a file extension. It is simply called .htaccess.
Example – 301 Redirects in Apache .htaccess
Redirect WWW to non-WWW:
RewriteEngine On
RewriteCond %{ HTTP_HOST} ^example\.com$ [NC]
RewriteRule ^(.*)$ http://www.$1 [R=301,L]
Example – 301 Redirects in IIS .htaccess
With IIS7, there are actually two ways to do this. The URL Rewrite extension is required for this.
1. Redirect WWW to non-WWW:
<rule name=”www to non www”" enabled=”true”>
url=”(.*)” />
<add input=”{HTTP_HOST}” negate=”true” pattern=”^www\.example\.com$” />
<action type=”Redirect” url=http://www\.example\.com/{R:1}” redirectType=”Permanent” />
2. Redirect non-WWW to WWW:
<rule name=”non www to www” enabled=”true”>
url=”(.*)” />
<add input=”{HTTP_HOST}” negate=”true” pattern=”^www\.example\.com$” />
<action type=”Redirect” url=”http://www\.example.\com/{R:0}” redirectType=”Permanent” />
Quick, easy-to-understand tips for .Htaccess
Why used
It is the Regular expression  to which we compare the referrer
It means string start
used to escape the dots (which otherwise are part of Regular expression syntax
Means string end.
flag causes mod_rewrite to stop processing the rule set
  • [NC] means we don’t care about the case.
  • RewriteCond %{ HTTP_HOST} ^example\.com$ [NC]: RewriteCond is a directive which defines a condition under which rewriting will take place.
  • The syntax is RewriteCond $StringToTest $Regular expression [$flags].
  • RewriteRule is a directive which defines rules for the rewriting engine.
  • The syntax is RewriteRule $ Regular expression $Substitution [$flags].

Key Factor to Protect Your Online Reputation By Hiring an SEO Expert

With the increasing number of consumers and internet users everything is now about being interacting online and when it comes for
Steps for Online Reputation Management
Monitor Your Online Reputation Management
talking about specific company, brand or products it becomes very important to keep close eye on your company’s online reputation. Internet is effective medium to showcase that where actually our business stands, in terms reputation, its presence, and reliability also to know what opinions and information is being spreading in the market.
To be successful in business, the key factor is to maintain your reputation in the market. The good reputation of your company name makes you to grow faster and better, but once your reputation is encountered in the market then your negative impact may ruin your business or may result in great downfall. Through Online Reputation Management Services we can be aware of the reputation, smooth or harsh against the name of the company or brand. Mostly the question arises about how we can build enhance your business reputation, so here is the prĂ©cised answer:
Steps for Online Reputation Management
  • Monitor Your PositionBefore you start working on your business reputation firstly you analyze your reputation online by typing your company name and then clicking on Google search alerts.
  • Build Your Online PositionIf you are not able to remove or clear any negative content or information then best thing to adopt is start publishing fresh and unique content on the website, which will bring down your negative impact. Practicing these methods will surely push back your negative content back.
  • Maintain Your Social Media Platforms: By Social media we mean to create your business profile pages with full information and updated content on Face book, Google+,Twitter, and Pinterest etc. Creating these will enhance your reputation among the competitors it’s considered to be the efficient platform for building up online business.
By, adopting correct reputation management steps, you can monitor business performance and also, can decrease our negative comments and serve with business information to have a well brand image among the consumers. Now it totally depends on you that how you want to grow and make your business best among all, before it starts hampering your business reputation.

Blog Marketing Factors to Improve Your Blog Traffic

In today’s Scenario Blog marketing is considered the most effective and spontaneous way to attract customers. Its reach is locally as well as globally to interact with potential customers. Firstly, Blog Marketing ensures that your blog must be frequently updated, which means content in your blog should be updated on regularly basis for best results you desire. The main key to be implied in blog marketing is to maintain Consistency, in terms of posting content to your blog.

Another consideration point is that your blog should be entirely distinct from others; it should be unique in itself whether related to designing, content, Images, Videos etc. Moreover it should have some unique features those others competitors do not have. Unique entity helps to easily distinguish between your and other competitive blogs present online. Maintaining rareness in your blog builds stairs for your blog promotion and also increases traffic.

Install plugins that helps to create a group on your blog like Comment, share, and also provide social media widgets like Face book, twitter, Google+ etc. which establishes a network to expand on other media platforms. Also search blogs in your Niche and comment on them write guest posts which create links from other blogs to yours. Involving comments on your blog creates a relationship between the reader and you, so always respond to all the comments that are posted on your blog.

Blog should contain relevant Images and Videos, which makes easy and more interesting for the reader. Attracting Images grab attention of user and then he can’t stop himself from clicking to it. Blog should also have flexible access i.e., it should be one click away like if someone is on homepage and want to switch to another page there must be some tab or easy navigation that he directly jumps to his choice page.
Lastly, for Blog Marketing SEO can be hired which makes your blog popular; also increases search engine ranking and traffic.

The implementation of these steps brings you up and more closer to your online progress. These key points will keep your blog ranked high in the Search Engine for long time. Blog lets us to write interesting facts, figures, information for the people who love to read and also make shareable with other people.