Google announced a new markup to communicate multilingual content to Google’s spiders.
The new link element is rel=”alternate” hreflang=”x” where you define the language and location in the hreflang area.
Here are examples of how you may use it respectively:
- http://www.example.com/ – contains the general homepage of a website, in Spanish
- http://es-es.example.com/ – is the version for users in Spain, in Spanish
- http://es-mx.example.com/ – is the version for users in Mexico, in Spanish
- http://en.example.com/ – is the generic English language version
<link rel="alternate" hreflang="es" href="http://www.example.com/" />
<link rel="alternate" hreflang="es-ES" href="http://es-es.example.com/" />
<link rel="alternate" hreflang="es-MX" href="http://es-mx.example.com/" />
<link rel="alternate" hreflang="en" href="http://en.example.com/" />
For more details on how to use this, see this Google help document or Search Engine Land
Further information about international SEO and hreflang tags visit:
Other useful resources:
Today a multilingual website is becoming a necessity for international business due to a number of convincing reasons. Website translation can be a great help in attracting foreign public to your business.
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